I recently met up with an inspiring friend and colleague, Anna of Anna K Photography. We were sitting at this awesome Mexican place just chit chatting about life and all things photography. Specifically we were talking about attracting our ideal clients and how to convey our style to the world (deep stuff, right?!). It dawned on me and I’m pretty sure Anna literally saw a light bulb illuminate in my head through my eyes: “I don’t convey my brand to people,” I told her, “How am I supposed to attract any clients if they have no idea who I am…or what I’m like?!” That’s the problem. New visitors to our blog and our website don’t get the gist of who we are. They see our photography (and I sure hope they love it!), but it’s a lot more than that as a wedding photography team.
As a photographer, as an artist, I constantly critique myself, my shooting, post-processing, workflow…you name it. The good side of this is that it constantly keeps me fresh, trying to be better each time. I think my style/brand/marketing has been pretty “simple.” I want our style and our brand to reflect authenticity. You see, the problem is I’m not a professional designer or marketing director. I may think I’m conveying our style and brand one way, but when we have several off-the-wall-inquiries, I’m reminded very quickly how it’s not. Somewhere along the way, I am not sending the right message about the kind of photographers we are…I mean, people who know us know us and our style. How can I attract our ideal clients?! I want to work with people who want to work with us. How do we make everything blend together?!
I think we’re in need of a stronger brand identity. And, I’m gonna do my very best to make it happen.
Here’s how: I’m going to list out all my planned renovations for the whole world to see in hopes of making myself a little more accountable:
- New flashy flash based website
- Matching blog (for those who follow me, then you know I’ve changed my blog design quite.a.few.times.)
- Share more and just be myself. Share more about me, about Nick and I, and about the 2 cutest Chihuahuas that ever existed. This will take time, because I’m naturally a little self-conscious and talk myself out of writing a blog post, sharing a picture, or updating a status. What if people don’t want to read it, see it, are annoyed, or don’t care? Then, we probably wouldn’t be a right fit anyway…thanks to Anna, I can justify it and get started taking baby steps because someone out there wants to read it! Right?! Right. Branding is powerful and I’m looking forward to revamping ours.
- Stop critiquing myself as much. Getting together and becoming friends with a few of the photographers in Atlanta has been such a blessing. They really build you up and encourage it when you need it (and tell you things that you might not want to hear). Photographer dinner/hangout anytime soon?! hint hint…
And, there’s that! I said it! Not something that I necessarily wanted to proclaim to the blogosphere, but I think it’s all for the better. And, I’d love to hear your thoughts, if you’re going through similar phases, having a brand identity crisis…etc. We’re not in this alone, right?!
As good ol’ Michael Jordan would say…
Don’t be afraid to fail, be afraid not to try. - Michael Jordan